Typography analysis

Typography

The typography used in a film can help to get names recognized and creep out the audience watching.  For example in the opening of most movies it shows some credits of those who directed and helped out in production. The names are usually in bold and their jobs are normal, this is done to make the names stand out to the audience to help advertise that person and show how good he/she is at their job. But it is also done to help the audience get a feel for the film before it has even started. this is because the directors are known for different kind of films so if Stephen Spielberg did it people have high expectations whereas if it was an unknown director they think nothing of it. However typography can also be used to get a reaction out of the audience. For example. 

The colour, texture and shape of the font are very aggressive making the audience aware the film will be a thriller or horror. Therefore showing typography is important as it can help the audience understand the type of film they are watching as well as advertise names which could affect the audiences opinion and expectations of the film. The red suggests violence and blood.

 The colour of writing in Seven is white which connotes pure and unknown. The                                                                                            scratchy writing however suggests pain and confusion. This is useful for our font as it gives the audience the conventional impression of a thriller which is the suspense feeling we wanted to give the audience.